Search Results

Ebraheem Al Samadi Joins Armaf’s “In The Club” for an Exclusive Influencer Experience in the UK

Armaf, the Global luxury fragrance house from the Middle East, celebrated for its sophisticated and high-quality fragrance, recently brought its signature IP, In The Club, to the United Kingdom. Started in the United States, the initiative was created as a space for meaningful connections, shared stories, and elevated experiences that go beyond traditional brand engagement. […]

Valéry Safarian on Mining, Insurance, and Regulation in Complex Markets

Valéry Safarian, a Board Advisor and Shareholders Advisor at SFA, dedicates much of his work to supporting operational resilience, particularly in regions with rapidly developing regulatory environments that demand strict compliance. Adapting to these regulatory environments has helped Safarian gain perspective in observing compliance at the board and field levels. This dual perspective has also […]

A Tokenization Startup Focuses on the Infrastructure Challenges of Alternative Assets

While financial giants race to tokenize treasuries and equities, a sizable segment of the alternative asset market remains relatively underdeveloped. One startup is focusing on this area as a possible source of long-term value creation. When Larry Fink declared that “the next generation for markets will be tokenization of securities,” the financial world took notice. […]

Emotional Precision: The Quiet Craft Behind Dynamic Fenestration

Dynamic Fenestration has built its reputation on handcrafted windows and doors, but for Martin Ross, Business Development Director, it is clear that the company’s real medium is more difficult to define. For Ross, fenestration is not an accessory to architecture. It carries meaning and emotion, influencing how people experience and move through a space. “People […]

Framing Reality: Authentic Storytelling in Sports Lifestyle

Sports stories are most impactful when they feel like someone’s actual life, compressed into a frame without being sanded down. While the public is accustomed to viewing athletes as displays or products, the best work treats athletes as real people with habits, histories, and a specific way of moving through pressure. Yana Shevarkova, a creative […]

Taste, Discipline, and the Art of Saying No: One Strategist’s Approach to Scaling Without Losing Identity

In 2021, Advika Aggarwal oversaw a familiar direct-to-consumer strategy at Paravel. Ahead of the holiday season, her team sent product to roughly 200 influencers, following a well-worn DTC playbook: broad distribution to brand-adjacent lifestyle creators, seasonal content, and the expectation of increased traffic. The results were underwhelming. The content lacked distinction. Engagement was shallow. Revenue […]

How Ritesh Kakkad and Atul Khekade Build Trade-Focused Web3 Rails

Most people who have waited days for an international payment to clear know that ‘instant’ money often travels at a walking pace. That slow, uneven reality sits behind the work of Ritesh Kakkad and Atul Khekade, co-founders of the institutional-grade blockchain platform XDC Network. The duo now spends their time rethinking how digital infrastructure may […]