UK100 Start-Ups: Water2
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Co-founded by Bear Gryll, Water2 brings cultural credibility and serious growth potential to the wellness space. Driven by booming demand for healthier, more sustainable everyday habits, Water2 has seen remarkable momentum with its best-selling Pod 2.0, an easy-to-install under-sink filtration system which filters 95.2% of chlorine, 85.4% of lead and 99.99% of microplastics, all while preventing up to 99.99% of bacterial growth inside the unit delivering better-tasting water straight from the tap. With over 150,000 homes now using the Pod 2.0, Water2 is becoming a staple in the UK’s shift toward home-based wellbeing.
This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Co-founded by Bear Gryll, Water2 brings cultural credibility and serious growth potential to the wellness space. Driven by booming demand for healthier, more sustainable everyday habits, Water2 has seen remarkable momentum with its best-selling Pod 2.0, an easy-to-install under-sink filtration system which filters 95.2% of chlorine, 85.4% of lead and 99.99% of microplastics, all while preventing up to 99.99% of bacterial growth inside the unit delivering better-tasting water straight from the tap. With over 150,000 homes now using the Pod 2.0, Water2 is becoming a staple in the UK’s shift toward home-based wellbeing.
