Technology
Emotional Resonance and Commercial Clarity: How the Bloodhound Group Helped InspiresGenius Shape a Future-Forward Brand
For organisations still shaping their reputation, clarity of proposition and a well-considered financial narrative can be important in building confidence among audiences. The Bloodhound Group (BHG), a strategic branding consultancy, places emphasis on treating brand as a business asset, carefully aligning creative expression with commercial thinking. This perspective has been central to its work with […]