UK100 Start-Ups: Stayf
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Oxford graduate Max Zhurilo is building Stayf, a UK-based health-insurtech shifting insurance medicine from treating disease to rewarding health, using employers as the lever to change global workplace benefits paradigms.
This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Oxford graduate Max Zhurilo is building Stayf, a UK-based health-insurtech shifting insurance medicine from treating disease to rewarding health, using employers as the lever to change global workplace benefits paradigms.
