UK100 Start-Ups: Smoke Free
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Smoke Free, founded by Dr David Crane after his own struggle to quit, uses behavioural science, 24/7 advisor support and free nicotine replacement to deliver industry-leading results. With over 7 million downloads, a 57% quit rate and major public-health savings, the platform is scaling internationally with a bold goal: helping 1m people quit smoking each year.
This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Smoke Free, founded by Dr David Crane after his own struggle to quit, uses behavioural science, 24/7 advisor support and free nicotine replacement to deliver industry-leading results. With over 7 million downloads, a 57% quit rate and major public-health savings, the platform is scaling internationally with a bold goal: helping 1m people quit smoking each year.
