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UK100 Start-Ups: nooni

By Patricia Cullen | Mar 07, 2026

Opinions expressed by Entrepreneur contributors are their own.

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NOONI CO‑FOUNDER EMILY MARGARET AUSTEN
NOONI CO‑FOUNDER EMILY MARGARET AUSTEN

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.

nonni offers a fresh take on hydration: a premium sparkling electrolyte drink crafted for real life. Low salt, low sugar and UK made, they’re elevating everyday wellness beyond traditional sports drinks.

NOONI CO‑FOUNDER EMILY MARGARET AUSTEN
NOONI CO‑FOUNDER EMILY MARGARET AUSTEN

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.

nonni offers a fresh take on hydration: a premium sparkling electrolyte drink crafted for real life. Low salt, low sugar and UK made, they’re elevating everyday wellness beyond traditional sports drinks.

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