UK100 Start-Ups: Electric Twin
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Electric Twin builds synthetic audiences that help organisations understand their customers instantly. Using AI and social science research, the tech simulates how real audiences behave, so companies can test ideas, messaging and campaigns and get feedback in minutes, instead of weeks. The Times and Lebara are among those already using the platform.
This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Electric Twin builds synthetic audiences that help organisations understand their customers instantly. Using AI and social science research, the tech simulates how real audiences behave, so companies can test ideas, messaging and campaigns and get feedback in minutes, instead of weeks. The Times and Lebara are among those already using the platform.
