Entrepreneur UK’s London 100: Honest Mobile

Honest Mobile is fixing broken networks with eSIM tech, global coverage, and a bold mission for better service and sustainability.

By Patricia Cullen | Jun 05, 2025
Honest Mobile
Honest's CEO, Andy Aitken

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Industry: Telecoms

The idea for Honest Mobile was born one night over a pint at the pub between Andy Aitken, CEO and co-founder of Honest, and his school friend Josh.

They’d both had their fair share of business adventures and were fed up with the big networks – unpredictable price hikes, poor service, not enough sustainability action.

There had to be a better way.

An industry-first eSIM that works alongside your main SIM, automatically kicking in when you’re out of signal, eliminating signal dead zones, and tackling high roaming costs with 200+ essential apps with unlimited data in 180+ countries.

Well, that’s a start!

Since launching, Honest Mobile have seen customer count growing over 100% in Q4 2024 alone.

Industry: Telecoms

The idea for Honest Mobile was born one night over a pint at the pub between Andy Aitken, CEO and co-founder of Honest, and his school friend Josh.

They’d both had their fair share of business adventures and were fed up with the big networks – unpredictable price hikes, poor service, not enough sustainability action.

There had to be a better way.

An industry-first eSIM that works alongside your main SIM, automatically kicking in when you’re out of signal, eliminating signal dead zones, and tackling high roaming costs with 200+ essential apps with unlimited data in 180+ countries.

Well, that’s a start!

Since launching, Honest Mobile have seen customer count growing over 100% in Q4 2024 alone.

Patricia Cullen

Entrepreneur Staff

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