Health and Wellness

For decades, cognitive health has been underserved compared with many other areas of medicine. Many commonly used clinical tools for assessing early brain function deterioration are either not sensitive to subtle impairments or are outdated, with paper-and-pencil tests still widely used. These assessments often require highly trained professionals and are difficult to scale. “Some of […]

In oncology, a cascade of new trials, approvals, and guideline updates has become the norm. Yet the systems meant to translate that progress into care haven’t kept pace. Clinicians and product teams are inundated with data, but rarely is it organized to support fast, defensible decisions at the point of need. The result is often […]

When Transparency Becomes Your Competitive Edge In 2014, Stephen Zieminski had a problem that many entrepreneurs would recognize: he saw a gap in the market that nobody else seemed willing to fill. As a former All-American cross-country and track athlete, he understood the supplement industry from the inside. What frustrated him was how many supplement […]

In the world of wellness, there are plenty of brands that follow trends. And then there are the rare few that start from something much more real; a personal need, a gap that no existing product could fill.