UK100 Start-Ups: Cubbi
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Cubbi is the UK’s first parental discount platform helping new and expecting parents cut the cost of early parenthood. Built by mums, for mums, it’s rapidly becoming a go-to money-saving essential.

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Cubbi is the UK’s first parental discount platform helping new and expecting parents cut the cost of early parenthood. Built by mums, for mums, it’s rapidly becoming a go-to money-saving essential.