UK100 Start-Ups: Cruxy
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This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Built as a bootstrapped consultancy by Carrie Osman, Cruxy is now a strategic partner of choice for over 160+ high-growth projects involving tech firms and their private equity investors. Today, over 80% of Cruxy’s clients are based in the US, a testament to how British-born precision and sharp execution can make waves across the Atlantic. Cruxy has delivered growth strategy to 40+ capital markets fintechs and advised 20+ private equity firms (ranging from $1bn up to $100 billion AUM) on value creation through product, packaging and pricing.
This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent.
Built as a bootstrapped consultancy by Carrie Osman, Cruxy is now a strategic partner of choice for over 160+ high-growth projects involving tech firms and their private equity investors. Today, over 80% of Cruxy’s clients are based in the US, a testament to how British-born precision and sharp execution can make waves across the Atlantic. Cruxy has delivered growth strategy to 40+ capital markets fintechs and advised 20+ private equity firms (ranging from $1bn up to $100 billion AUM) on value creation through product, packaging and pricing.
