Entrepreneur UK’s London 100: Winnow Tech

Winnow tracks product lifecycles to drive sustainable decisions across supply chains and consumer behavior

By Patricia Cullen | Jun 05, 2025
Winnow Technology
Winnow Technology founder, Fiona Wainscott

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Industry: Sustainability
Winnow Technology is developing an ecosystem that tracks the full lifecycle of household products, including usage and end-of-life impacts.

Their standardised data system provides unmatched accuracy and transparency, offering supply chain stakeholders vital insights for driving change.

For FMCG companies, this detail helps identify inefficiencies, reduce risks, and create sustainability strategies that meet consumer demands and enhance resilience.

For consumers, this technology simplifies complex sustainability metrics, enabling informed purchasing decisions that align with their values.

Industry: Sustainability
Winnow Technology is developing an ecosystem that tracks the full lifecycle of household products, including usage and end-of-life impacts.

Their standardised data system provides unmatched accuracy and transparency, offering supply chain stakeholders vital insights for driving change.

For FMCG companies, this detail helps identify inefficiencies, reduce risks, and create sustainability strategies that meet consumer demands and enhance resilience.

For consumers, this technology simplifies complex sustainability metrics, enabling informed purchasing decisions that align with their values.

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