Entrepreneur UK’s London 100: Unndr

From £5k to £2M—Unndr is reshaping lingerie with a viral subscription model

By Patricia Cullen | Jun 05, 2025
Unndr
Unndr founder, Sofia Panwar

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Industry: Fashion
Unndr is the UK’s first monthly lingerie subscription business.

Launched two years ago with £5,000 savings that founder Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years — with no outside investment.

Industry: Fashion
Unndr is the UK’s first monthly lingerie subscription business.

Launched two years ago with £5,000 savings that founder Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years — with no outside investment.

Patricia Cullen

Entrepreneur Staff

Related Content

Entrepreneurs

The Compliance Principles for Disruptive Entrepreneurial Success

Most founders treat compliance as something to deal with later. In reality, poor compliance — not regulation itself — is what slows companies down. When embedded early and treated as a strategic asset, compliance becomes a powerful growth engine rather than a brake on innovation.
Entrepreneurs

How Bilat Shaista Builds Companies by Building People

Leadership is often framed as vision or personal charisma. In practice, it is far more measurable. It appears in how decisions are structured, how responsibility is distributed, and how organisations grow without becoming fragile. This is where Bilat Shaista, professionally known as Bil Sha, has built his credibility. Bilat’s stance reflects sustained leadership across consulting, […]