Entrepreneur UK’s London 100: Unndr

From £5k to £2M—Unndr is reshaping lingerie with a viral subscription model

By Patricia Cullen | Jun 05, 2025
Unndr
Unndr founder, Sofia Panwar

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Industry: Fashion
Unndr is the UK’s first monthly lingerie subscription business.

Launched two years ago with £5,000 savings that founder Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years — with no outside investment.

Industry: Fashion
Unndr is the UK’s first monthly lingerie subscription business.

Launched two years ago with £5,000 savings that founder Sofia invested in stock and branding, Unndr now has 4,000+ monthly subscribers, has accumulated over 300,000 social media followers in the last six months alone, and has made £2m revenue in its first two years — with no outside investment.

Patricia Cullen

Entrepreneur Staff

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