Entrepreneur UK’s London 100: Cuvva

Cuvva made car insurance flexible—buy by the hour, drive when you need

By Patricia Cullen | Jun 05, 2025
Cuvva
Cuvva founder Freddy Macnamara (centre back in navy and grey) and the Cuvva team

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Industry: Insurtech
Freddy Macnamara, founder of Cuvva, previously ran a hospitality business and couldn’t comprehend that he could get an Uber or food delivered to his door in a matter of minutes, but he couldn’t let others jump in his car to take a short trip to the shops. He figured he wasn’t the only one facing this problem, so he set out to make cars way more accessible by making it super easy to drive any car whenever, wherever.

As with most startup founders, Macnamara was met with hurdles, including convincing underwriters to write motor insurance policies for just one hour. A few years of conversations later, Freddy and a (then) very small team built the first car insurance app that lets you buy car insurance by the hour.

Since launching in 2016, Cuvva has since sold over 12m policies and has helped over 1.5m customers get on the road affordably, for a short time.

Industry: Insurtech
Freddy Macnamara, founder of Cuvva, previously ran a hospitality business and couldn’t comprehend that he could get an Uber or food delivered to his door in a matter of minutes, but he couldn’t let others jump in his car to take a short trip to the shops. He figured he wasn’t the only one facing this problem, so he set out to make cars way more accessible by making it super easy to drive any car whenever, wherever.

As with most startup founders, Macnamara was met with hurdles, including convincing underwriters to write motor insurance policies for just one hour. A few years of conversations later, Freddy and a (then) very small team built the first car insurance app that lets you buy car insurance by the hour.

Since launching in 2016, Cuvva has since sold over 12m policies and has helped over 1.5m customers get on the road affordably, for a short time.

Related Content

Entrepreneurs

UK100 Start-Ups: nooni

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. nonni offers a fresh take on hydration: a premium […]
Entrepreneurs

UK100 Start-Ups: Climate X

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Climate X is a data analytics start-up that provides […]
Entrepreneurs

UK100 Start-Ups: Cogna

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Cogna provides the system of work to transform critical […]
Entrepreneurs

UK100 Start-Ups: Corpora. ai

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Corpora.ai is a Scientific Frontier Research Platform, combining the […]
Entrepreneurs

UK100 Start-Ups: Credas

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Credas is redefining compliance for the UK property and […]
Entrepreneurs

UK100 Start-Ups: Cruxy

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Built as a bootstrapped consultancy by Carrie Osman, Cruxy […]