Entrepreneur UK’s London 100: Affinity Exchange

Built for growth, Affinity Exchange pairs tailored hedging with prime London access and rapid FX volume expansion

By Patricia Cullen | Jun 05, 2025
Affinity Exchange

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Industry: Financial Services

Affinity Exchange specialises in providing FX and bespoke hedging solutions for corporates, SME’s and high-net worth individuals.

Affinity began as a work from home operation in 2021 by founder and CEO Sam Balla-Muir, before relocating the UK headquarters to London Victoria.

The prime London location attracted a higher calibre of clientele and aided the recruitment of better skilled candidates for job roles.

Since inception, Affinity Exchange has grown its FX turnover to £170m.

Industry: Financial Services

Affinity Exchange specialises in providing FX and bespoke hedging solutions for corporates, SME’s and high-net worth individuals.

Affinity began as a work from home operation in 2021 by founder and CEO Sam Balla-Muir, before relocating the UK headquarters to London Victoria.

The prime London location attracted a higher calibre of clientele and aided the recruitment of better skilled candidates for job roles.

Since inception, Affinity Exchange has grown its FX turnover to £170m.

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