Highlight: The Business Show UK with Joanna Auburn, Co-founder, Trace

Joanna Auburn, co-founder, Trace talks about decarbonisation and advice to new entrepreneurs

Jul 07, 2025

Add Entrepreneur

Trace

Joanna Auburn, cofounder, Trace

Latest

China Is More Than an Export Market

1 day ago
Investment Readiness support proves a ‘knockout’ after raising £10m for West Midlands firms

1 day ago
The Role of Artificial Intelligence in Supporting Professional Fire Watch Guard Services

1 day ago

Related Content

Entrepreneurs

What I learnt building a company where emotion is the value

Building technology that helps people make sense of their lives.

By Liam Houghton

Entrepreneurs

The business case for investing in employee happiness

Poor management is driving record levels of unhappiness at work.

By Laura Ashley-Timms

Entrepreneurs

China Is More Than an Export Market

UK firms must embed in China to unlock long-term growth.

By Patricia Cullen

Entrepreneurs

The Role of Artificial Intelligence in Supporting Professional Fire Watch Guard Services

Artificial intelligence strengthens fire watch guard services through verified compliance and accountability.

By Patricia Cullen

Entrepreneurs

What founders can learn from how athletes recover

Founders can learn from elite sport: recovery isn’t weakness, it’s strategy.

By Polina Mikhailova

Entrepreneurs

Europe’s start-up scene converges in Malta…

Missing the EU-Start-ups Summit 2026 risks key connections

By Patricia Cullen