Entrepreneur UK’s London 100: FeelReel

FeelReel is reinventing film and TV discovery with AI-powered emotional tagging, helping users connect with content that truly resonates

By Patricia Cullen | Jun 05, 2025
FeelReel
FeelReel co-founder Olia Bunesku

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Industry: Media

In a world of endless content and cold algorithms, FeelReel – born in London and powered by AI – offers a smarter, more human way to connect through film and TV.

At the heart of FeelReel is a unique emotional tagging system – ’emotones’ – allowing users to share and discover content based on how it feels, not just what it’s about.

Unlike traditional platforms that rely on generic genres or stars, FeelReel invites users to build emotion-driven collections, write personal notes, and explore community-curated hints.

“We don’t just want people to watch more movies – we want them to understand themselves better through what they watch. FeelReel is the first step to making entertainment deeply human again,” says Olia Bunesku, co-founder, FeelReel.

Industry: Media

In a world of endless content and cold algorithms, FeelReel – born in London and powered by AI – offers a smarter, more human way to connect through film and TV.

At the heart of FeelReel is a unique emotional tagging system – ’emotones’ – allowing users to share and discover content based on how it feels, not just what it’s about.

Unlike traditional platforms that rely on generic genres or stars, FeelReel invites users to build emotion-driven collections, write personal notes, and explore community-curated hints.

“We don’t just want people to watch more movies – we want them to understand themselves better through what they watch. FeelReel is the first step to making entertainment deeply human again,” says Olia Bunesku, co-founder, FeelReel.

Patricia Cullen

Entrepreneur Staff

Related Content

Entrepreneurs

The Compliance Principles for Disruptive Entrepreneurial Success

Most founders treat compliance as something to deal with later. In reality, poor compliance — not regulation itself — is what slows companies down. When embedded early and treated as a strategic asset, compliance becomes a powerful growth engine rather than a brake on innovation.
Entrepreneurs

How Bilat Shaista Builds Companies by Building People

Leadership is often framed as vision or personal charisma. In practice, it is far more measurable. It appears in how decisions are structured, how responsibility is distributed, and how organisations grow without becoming fragile. This is where Bilat Shaista, professionally known as Bil Sha, has built his credibility. Bilat’s stance reflects sustained leadership across consulting, […]