Entrepreneur UK’s London 100: OUNO

OUNO redefines executive transport with tech-driven luxury and seamless on-demand booking

By Patricia Cullen | Jun 05, 2025
Ouno
Ouno founder, Bobby Drewett

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Industry: Transport

OUNO was born out of a frustration with the lack of premium, technology-driven ground transport solutions. Founder Bobby Drewett saw an opportunity to create a service that wasn’t just another ride-hailing app, but a truly executive-level experience – one that combined the luxury of chauffeur services with the ease of on-demand booking. The challenge? Building a scalable, tech-led model that could compete in a fast-moving industry.

OUNO didn’t just build an app; they constructed an entire ecosystem to connect clients with professional chauffeurs. The biggest hurdle was ensuring both the consumer and driver platforms worked flawlessly, alongside a dispatch system connecting all three platforms. While competitors focused on volume, OUNO prioritised service, ensuring that every ride met the expectations of high-net-worth individuals, corporate clients, and event partners.

OUNO has secured major partnerships with global brands like The O2 arena, Soho House, Prada and Matchroom Boxing. Their technology-driven approach has allowed them to scale rapidly, bringing in high-profile clients while maintaining operational efficiency. They’ve also been at the forefront of innovation, introducing solutions like their venue-based booking kiosks, which are redefining how ground transport integrates with hospitality and entertainment venues.

OUNO represents the next evolution of executive transport—one that aligns with the needs of modern businesses and consumers. Their low-commission structure keeps chauffeurs incentivised, while their corporate partnerships continue to expand, proving that premium service and smart tech can drive sustainable, high-growth success. OUNO is proving that a startup with the right vision and execution can redefine an industry.

Industry: Transport

OUNO was born out of a frustration with the lack of premium, technology-driven ground transport solutions. Founder Bobby Drewett saw an opportunity to create a service that wasn’t just another ride-hailing app, but a truly executive-level experience – one that combined the luxury of chauffeur services with the ease of on-demand booking. The challenge? Building a scalable, tech-led model that could compete in a fast-moving industry.

OUNO didn’t just build an app; they constructed an entire ecosystem to connect clients with professional chauffeurs. The biggest hurdle was ensuring both the consumer and driver platforms worked flawlessly, alongside a dispatch system connecting all three platforms. While competitors focused on volume, OUNO prioritised service, ensuring that every ride met the expectations of high-net-worth individuals, corporate clients, and event partners.

OUNO has secured major partnerships with global brands like The O2 arena, Soho House, Prada and Matchroom Boxing. Their technology-driven approach has allowed them to scale rapidly, bringing in high-profile clients while maintaining operational efficiency. They’ve also been at the forefront of innovation, introducing solutions like their venue-based booking kiosks, which are redefining how ground transport integrates with hospitality and entertainment venues.

OUNO represents the next evolution of executive transport—one that aligns with the needs of modern businesses and consumers. Their low-commission structure keeps chauffeurs incentivised, while their corporate partnerships continue to expand, proving that premium service and smart tech can drive sustainable, high-growth success. OUNO is proving that a startup with the right vision and execution can redefine an industry.

Related Content

Entrepreneurs

UK100 Start-Ups: Yotewo

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Yotewo is an AI-curated talent marketplace that makes hiring engineers […]
Entrepreneurs

UK100 Start-Ups: YEO Messaging

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. YEO Messaging is redefining secure communication with patented facial recognition, […]
Entrepreneurs

UK100 Start-Ups: Win-Win

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Win-Win is tackling the cocoa crisis head- on with its […]
Entrepreneurs

UK100 Start-Ups: Wheely

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Luxury services company Wheely operates in London, Paris and Dubai. […]
Entrepreneurs

UK100 Start-Ups: Water2

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Co-founded by Bear Gryll, Water2 brings cultural credibility and serious […]
Entrepreneurs

UK100 Start-Ups: Waggel

This article is part of The UK100 Start-Ups, a special edition by Entrepreneur UK showcasing the most exciting startups redefining business in 2026. From climate and health to AI and creativity, these innovators are tackling big challenges—while racing to scale, secure funding, and attract top talent. Waggel is redefining pet protection, merging coverage with care. AI-powered […]