Entrepreneur UK’s London 100: Botivo

Botivo is redefining non-alcoholic aperitivo with its handcrafted, preservative-free recipe—now pouring in Michelin-starred restaurants and growing rapidly in a booming market

By Patricia Cullen | Jun 05, 2025
Botivo
Botivo cofounders, Sam Pageat Steavenson and Imme Zu Ermgassen

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.

Industry: Food and Drink
Botivo, a British non alcoholic aperitivo, was first created by artisan Sam Pageat Steavenson who built a career creating drinks from scratch to serve at the parties of the likes of Kate Moss and the Royal wedding.

Co founder Imme, a brand strategist and self confessed hedonist, tried the liquid a few months later and became obsessed with the bold and unique taste. The liquid takes over 1 year to hand make using no flavourings, essences or preservatives (the only drink in its category that does this) to achieve a complex and superior taste.

Sam still makes every batch on Lannock Farm in Hertfordshire and Botivo is now sold in 30 Michelin star restaurants, iconic spots like St John and trendy groups like Soho House, the Wolseley group and Hawksmoor.

It grew almost 3x in revenue last year and shows no signs of slowing down in a non alcoholic category that is exploding.

Industry: Food and Drink
Botivo, a British non alcoholic aperitivo, was first created by artisan Sam Pageat Steavenson who built a career creating drinks from scratch to serve at the parties of the likes of Kate Moss and the Royal wedding.

Co founder Imme, a brand strategist and self confessed hedonist, tried the liquid a few months later and became obsessed with the bold and unique taste. The liquid takes over 1 year to hand make using no flavourings, essences or preservatives (the only drink in its category that does this) to achieve a complex and superior taste.

Sam still makes every batch on Lannock Farm in Hertfordshire and Botivo is now sold in 30 Michelin star restaurants, iconic spots like St John and trendy groups like Soho House, the Wolseley group and Hawksmoor.

It grew almost 3x in revenue last year and shows no signs of slowing down in a non alcoholic category that is exploding.

Patricia Cullen

Entrepreneur Staff

Related Content

Entrepreneurs

The Circular Revolution

UK entrepreneur Phil Sutton is turning waste into opportunity. From recycled kerbs to circular packaging, he explains how start-ups can scale green technologies, navigate policy hurdles, and transform the future of the built environment.