Entrepreneur UK’s London 100: Frobelles

From a six-year-old’s question to 100K+ downloads—Frobelles is changing the face of gaming

By Patricia Cullen | Jun 05, 2025
Frobelles
Frobelles mother-daughter duo Alyssa Awuah and Yvonne Ottley-Awuah

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Industry: Entertainment

Frobelles is the UK’s first afro hair championing dress-up game, founded by mother-daughter duo Alyssa Awuah and Yvonne Ottley-Awuah.

It was created after Alyssa, at just six years old, asked her mum why none of her game characters had natural afro hair like hers.

With some graphic design experience, Ottley-Awuah mentioned to Awuah that they should just create their own game.

Together, they brainstormed three main characters: Coco, Kelli, and Krista, all with beautiful Afro hair that could be styled in various ways, including puffs, Fulani braids, and Bantu knots.

Frobelles has surpassed 100,000 downloads, launched in the US and has a worthy place on the Entrepreneur UK100 list!

Industry: Entertainment

Frobelles is the UK’s first afro hair championing dress-up game, founded by mother-daughter duo Alyssa Awuah and Yvonne Ottley-Awuah.

It was created after Alyssa, at just six years old, asked her mum why none of her game characters had natural afro hair like hers.

With some graphic design experience, Ottley-Awuah mentioned to Awuah that they should just create their own game.

Together, they brainstormed three main characters: Coco, Kelli, and Krista, all with beautiful Afro hair that could be styled in various ways, including puffs, Fulani braids, and Bantu knots.

Frobelles has surpassed 100,000 downloads, launched in the US and has a worthy place on the Entrepreneur UK100 list!

Patricia Cullen

Entrepreneur Staff

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