Master Boardroom Confidence

Confidence is a key trait of any effective CEO and, indeed, at any level of leadership.

By Aaron Surtees | edited by Patricia Cullen | Apr 14, 2025
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CEOs who exhibit confidence instil trust among their team members and, when employees see that their leader is self-assured, they are more likely to follow their guidance and believe in the decisions made. Leaders with high levels of confidence are more willing to make bold, well-informed decisions. Confident leaders are also more likely to encourage creative solutions to problems, knowing that even if mistakes are made, they can learn from them. This open-minded approach to problem-solving promotes innovation within the team.

Confidence can be contagious. When leaders are confident, their team is more likely to feel motivated and optimistic about their own abilities, improving overall team performance. Also, CEOs who are confident in their actions, speech, and decisions tend to have a stronger leadership presence. This not only helps them stand out but also positions them as authority figures who others naturally look to for direction. In short, achieving boardroom-level confidence as a CEO is crucial for effective leadership and decision-making.

Let’s take a closer look at five tips to help to build that confidence, rooted in the science of hypnotherapy and tapping into the power of the subconscious mind. Hypnotherapy has been scientifically proven to help boost confidence, as well as to reduce adrenaline and cortisol levels in a way that focuses and channels energies productively rather than destructively.

  1. Visualise Success – It is crucial to take time to visualise positive outcomes for your meetings and presentations, with the power of visualisation used to great effect by business leaders, athletes and top performers the world over. Repeatedly listening to positive affirmations, suggestions and visualisation anchors can add depth to your visualisations, boost your self-belief and reduce anxiety, aligning your mindset for success.
  2. Practice Emotional Intelligence – Be aware of your own emotions and those of others. Cultivating emotional intelligence will enhance your interpersonal skills, allowing you to connect better with your board and stakeholders, leading to greater confidence in interactions.
  3. Know Your Facts and Prepare Thoroughly – Familiarise yourself with key performance indicators (KPIs), market trends, and industry insights. Having a deep understanding of your company’s financials and operational metrics enables you to make informed decisions and present compelling arguments in board meetings. Knowledge is power. Invest time in understanding your industry, market trends, and your company’s operations.
  4. Embrace a Growth Mindset – Understand that challenges and setbacks are opportunities for growth. I always suggest treating failures as learning experiences, which will help you build resilience and confidence in your decisions.
  5. Leverage Your Team – Focus on surrounding yourself with a skilled and diverse team. Confidence grows when you know you have the support and expertise of others. Actively seek input and foster collaborative problem-solving.

Remember, a confident CEO contributes to a positive work environment by setting the tone for open communication, collaboration, and mutual respect. This helps to foster a culture where employees feel empowered to contribute their ideas and feed back to those in management positions. By internalising these tips, CEOs can enhance their confidence and overall effectiveness both in and outside the workplace. Repeating these actions and thoughts until they become habit will establish new, hard-wired patterns that become the new norm. As a result, neural pathways are reset and new, powerful levels of confidence are unlocked.

CEOs who exhibit confidence instil trust among their team members and, when employees see that their leader is self-assured, they are more likely to follow their guidance and believe in the decisions made. Leaders with high levels of confidence are more willing to make bold, well-informed decisions. Confident leaders are also more likely to encourage creative solutions to problems, knowing that even if mistakes are made, they can learn from them. This open-minded approach to problem-solving promotes innovation within the team.

Confidence can be contagious. When leaders are confident, their team is more likely to feel motivated and optimistic about their own abilities, improving overall team performance. Also, CEOs who are confident in their actions, speech, and decisions tend to have a stronger leadership presence. This not only helps them stand out but also positions them as authority figures who others naturally look to for direction. In short, achieving boardroom-level confidence as a CEO is crucial for effective leadership and decision-making.

Let’s take a closer look at five tips to help to build that confidence, rooted in the science of hypnotherapy and tapping into the power of the subconscious mind. Hypnotherapy has been scientifically proven to help boost confidence, as well as to reduce adrenaline and cortisol levels in a way that focuses and channels energies productively rather than destructively.

Aaron Surtees

Mindset expert
Aaron Surtees is a mindset specialist, clinical hypnotherapist and author of Subconsciously: Powerful Stories of Lives Changed through Hypnotherapy and How You Can Do the Same, out now.https://subconsciously.com/

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