The Next Call

The early stages of customer acquisition are often the least efficient. One new system seeks to automate how businesses find and approach potential leads. Entrepreneur UK talks to Jeremy Basset founder of Super Benji to find out more…

What is Super Benji, and how does it help businesses grow?
Having a steady stream of new clients is key for any business to grow, but it’s hard work. Super Benji is a very smart AI, who wants to be a dog. He’s constantly sniffing out relevant prospects, digging deep to research each person, developing a messaging strategy that opens up conversations, and then automatically reaches out to people through your email & linkedin. He sends hundreds of ultra-personalised messages a week, with automatic follow-up, without you having to lift a paw (or finger).

How is this different from other lead generation and outreach tools?
There are three big differences:

1. This is about quality, over quantity. We send a relatively low number of messages, to people who have hit specific triggers. Each message is not just personalised, it’s personable, resulting in a reply rate that is 100X higher than high-volume approaches. 
2. Benji opens up relationships, you do the selling. Email & LinkedIn are not good tools for selling, but they are very powerful for helping to open up conversations with the right person, at the right time. Benji bowls you the ball, you smash it for a six. 
3. Fully automated and very affordable. Set-up is easy (about 30 mins), and prices start from £99 per month. Most clients see positive replies in the first few days (often hours), and there’s no long-term commitment. 

For founders looking to scale, how can Super Benji help?
Super Benji is a powerful ally to founders, allowing you to have more calls with potential customers, without having to do the very tedious work involved in outreach. For some founders, this means you can delay recruiting a sales person. For businesses with established sales teams, this allows your sales team to focus more on high-value interactions and client meetings, rather than being stuck in the inbox pumping out messages.  Regardless of whether you have a proven product that is scaling globally, or you’re still experimenting with a new solution, Benji can open up conversations with the right people who are actively interested in solutions like yours. 

Looking ahead, how do you see Super Benji transforming the way businesses connect globally?
The biggest challenge founders, scale-ups and the economy has, is growth. With Google, LinkedIn and Meta driving up the cost of acquiring new clients, growth is expensive, and we see this as a tax on innovation. At Super Benji, we’re on a mission to make growth more accessible, more affordable, and more relational. By helping founders open up conversations with the right people, at the right time, using a relational approach, we’re bringing growth to business, and the economy. 

Can I try it for free?
Yes! We’re passionate about helping entrepreneurs to scale their business. Simply drop your work email into the blue box on our website. You’ll automatically be sent a free lead and fully drafted email sequence, giving you an example of the work Benji does. However, for the next month, readers of The Entrepreneur can put Benji to work entirely for free (up to £629 in value!), via our self-serve platform (we’ve just launched the Beta version). Use the promo code ENTREPRENEUR to try any Benji product for free for the next month and see how Benji helps you bring in new leads.