As the UK startup ecosystem looks toward 2025, Richard Potter, co-founder of Manchester-based artificial intelligence (AI) company Peak shares valuable insights on the evolving economic outlook, talent management challenges, and the future of funding.

Founded in 2015, Peak has played a pivotal role in the transformation of the UK’s startup landscape and is at the forefront of a new wave of British tech innovation. Potter brings unique insight into the challenges and opportunities that UK entrepreneurs will face as we approach 2025.

A More Optimistic Economic Outlook in 2025
One of the key trends Potter anticipates for 2025 is an economic recovery. “In 2025, we hope – and expect – that the macro economy will improve,” Potter says. The UK economy, like many others, has been hit hard by a combination of global disruptions, including the pandemic, inflation, and geopolitical uncertainties. However, Potter remains optimistic that by 2025, these challenges will have abated, leading to a stronger economic environment for businesses to thrive.

“Should the economy improve,” he continues, “we will see spending open up, company valuations start to pick up and, importantly, optimism return.” This renewed sense of hope is crucial for the entrepreneurial landscape, as it will likely drive increased consumer spending, a positive feedback loop for businesses, and a rise in investor confidence.

For startups, a more stable economic environment would lead to higher valuations and increased market opportunities, which in turn will create fertile ground for new ideas, products, and services to take off. Potter is particularly hopeful that in 2025, the UK’s vibrant tech sector will rebound with the kind of dynamism seen before the turbulence of recent years.

Talent Management Challenges in 2025
While positivity about the economy in 2025 is high, Potter acknowledges that one of the key challenges UK startups will face in the next few years is talent management. “It’s likely that the Employment Rights Bill will make UK startups much more cautious when it comes to hiring,” he explains.

The Employment Rights Bill, which is designed to strengthen workers’ rights, could potentially make the hiring process more complex and risky for startups who may adopt more flexible employment models to offset the risks associated with hiring full-time staff. As businesses become more cautious in their hiring practices, Potter foresees more stringent hiring policies. “This caution will drive an increase in extended probation periods and hiring policies”, he warns.

Companies may be more inclined to test candidates for longer periods before committing to permanent roles and this could make it harder for companies to quickly scale their teams in line with growth, potentially stifling innovation or slowing down the hiring process for critical positions. However, it could also create opportunities for flexible and freelance talent to flourish, as companies look for more adaptable workforce solutions.

Securing funding in 2025
For entrepreneurs, securing funding is a perennial challenge. As Peak has demonstrated, a well-timed fundraising strategy can fuel rapid growth. Peak raised $119 million in funding to date, including its recent Series C round led by SoftBank’s Vision Fund II. But as we look toward 2025, Potter is optimistic that securing capital will become more accessible once again.

“We’re optimistic that capital will be available again as needed in 2025,” Potter shares. “Because of this, a large number of startups will return to the market for funding next year.” Following a period of economic uncertainty and tighter funding conditions, many entrepreneurs may be hesitant to seek capital. However, Potter believes that the New Year will be a turning point where investors will once again have the confidence to back high-potential startups.

For startups looking to secure funding, keeping a clear focus on value proposition and ensuring that business is built on strong fundamentals is a must. Investors are increasingly looking for startups that have a clear path to profitability, scalable models, and robust AI-driven solutions and as the market recovers, these characteristics will be key differentiators for companies vying for investment.