The global cognitive performance platform is redefining how people measure and improve intelligence by transforming the traditional IQ test into an ecosystem for continuous mental development. Led by Managing Director Phillipa Goncalves, Cerebrum IQ is quietly carving out a new category between education and neuroscience: structured cognitive training that helps users think faster, remember better, and make decisions with clarity.

The Beginning: Building a Smarter Kind of Training
Cerebrum IQ was born from a simple but powerful idea that cognitive growth should be accessible, measurable, and enjoyable. “Cognitive training should be accessible, engaging, and measurable,” says Goncalves. “We wanted to create something that wasn’t just another app, but a structured environment where people could actively train their minds and unlock deeper potential.”

From its inception, the team behind Cerebrum IQ studied standardized IQ testing, cognitive neuroscience, and behavioral psychology to merge scientific rigor with user experience. What emerged was a hybrid platform that combines IQ testing, brain games, logic puzzles, and expert-led lessons into a single, cohesive experience. Rather than positioning itself as a “brain game” or productivity app, Cerebrum IQ focused on what most digital tools overlook: sustainable mental performance.

What Makes Cerebrum IQ Different
In a crowded market of gamified learning and casual quizzes, Cerebrum IQ’s difference lies in its depth. It combines IQ assessment and cognitive training in one seamless system, designed for real progress rather than momentary engagement. “Our users don’t just play; they train,” says Goncalves. “Every feature we build is meant to improve focus, logic, memory, and speed. It’s fun, but it’s purposeful.”

Since its launch, the platform has recorded over 10m completed IQ tests and maintains an active base of more than 1m users across the US, UK, and EU. The full experience includes 25 brain games, 150 puzzles, 300 learning modules, and over 20 hours of expert-led video content.

What makes this ecosystem stand out is the way it measures and visualizes growth. Users can see their cognitive performance improve over time, creating a direct link between mental training and measurable results, something most educational apps fail to deliver.

The Challenge of Growth
Scaling a product that balances engagement with scientific integrity is no easy task. As the platform expanded, maintaining quality became a constant challenge. “When user numbers rise fast, it’s easy to lose focus,” says Goncalves. “For us, the product experience had to stay sharp, fast, and clear. That meant constant iteration behind the scenes while staying aligned with why people come to us in the first place.”

Cerebrum IQ’s early success came from an unusually disciplined marketing approach. Instead of chasing every trend, the company focused on being visible to the right audience, people looking for mental performance, not just entertainment. “We made early traction by being clear about what we offer: fast, accessible cognitive training that feels relevant to everyday life,” says Goncalves. “That early recognition helped us build a loyal user base that didn’t just try the product, they kept coming back.”

Advice from the Founder
Reflecting on her own journey, Goncalves believes that the most important lesson for any founder is clarity. “I wish someone had told me that clarity is more important than speed,” she says. “In the early stages, it’s tempting to chase every opportunity. But knowing exactly who you are, what you’re building, and who it’s for, that’s what drives meaningful growth.” That same philosophy informs how Cerebrum IQ operates. The company doesn’t just aim for downloads; it measures success by engagement, retention, and improvement in user performance.

The Vision Ahead
Goncalves sees the future of cognitive fitness following the same path as physical fitness. “In the next few years, I see Cerebrum IQ becoming the go-to platform for anyone serious about their cognitive performance, the same way people use fitness apps to train their bodies,” she says.

The company’s goal is to make mental training as normal as going to the gym. Every activity within the platform is designed to help users strengthen focus, memory, and analytical thinking, skills that are increasingly essential in a digital world defined by distraction and information overload.

“Personally, I’m driven by the idea of changing how we think about intelligence,” says Goncalves. “It’s not something fixed. It’s something you can train. If we can help shift that mindset at scale, that’s success.”

The Future of Cognitive Performance
As more professionals and students turn to digital tools to sharpen their skills, Cerebrum IQ sits at the intersection of education, neuroscience, and technology. It represents a broader movement — one that sees intelligence as dynamic, trainable, and measurable.

By anchoring itself in research and results, rather than novelty, Cerebrum IQ is poised to become a long-term leader in the emerging field of cognitive performance. It’s not just helping users measure how smart they are, but showing them how much smarter they can become.

Readers can explore the platform and join the growing community on Facebook and Instagram.