Social Media

In 2021, Advika Aggarwal oversaw a familiar direct-to-consumer strategy at Paravel. Ahead of the holiday season, her team sent product to roughly 200 influencers, following a well-worn DTC playbook: broad distribution to brand-adjacent lifestyle creators, seasonal content, and the expectation of increased traffic. The results were underwhelming. The content lacked distinction. Engagement was shallow. Revenue […]

Like many industries, AI is the biggest buzzword in the creator economy right now. Millions of creators are becoming the early adopters of the technology, and subscription platforms like Fanvue are working closely with creators to build AI-powered tools to help them scale their businesses. Fanvue Co-Founder, Joel Morris, a former YouTuber (called JMX) with […]

Generative AI tools like ChatGPT and Perplexity have captured global attention by reshaping people’s imagination of the future of search. Yet beneath the hype, one fact remains clear: Google’s strength lies not in conversational novelty but in its AI-powered ad ecosystem. That system, which underpins much of global e-commerce, is where Adrian Aidid has built […]

Jerry Lopez grew up in Aguadilla, Puerto Rico, before moving to Chicago, raised by a single mother who struggled to provide for her family. By 19, Lopez had become a licensed general contractor, and by 25, he had earned his first million. Now at 46, he is a USA TODAY National Best Selling Author. Yet […]

Strategies that actually work

Inside the UK start-up rethinking social media for kids - and why it couldn't come at a more urgent time.

Why Today's Teens Are Building Businesses Before They Can Legally Toast to Them

Faye Williams, Founder, Flabbergast talks to Entrepreneur UK about social media, embracing AI and The Business Show