Marketing

Marketing

Inside James Luctamar’s Approach To PR In A Credibility-First Economy

Scroll any founder’s LinkedIn feed and you’ll see the same thing: visibility everywhere, but very little earned trust. According to James Luctamar, a digital PR strategist and founder of PR firm LUXN in New York, this shift has fundamentally changed how brands should think about visibility. Some brands respond by shouting louder. Others publish more […]

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How Marketing 1on1 Is Changing the SEO Backlinks Game for 2026

SEO teams invest hours climbing the search engine ladder, as backlinks define their success. Good backlinks determine the performance of a website on search engines. This shows the authority and credibility of the website, deciding its rank on a given search. However, finding high-quality, trustworthy backlinks can be challenging for most businesses. Marketing 1on1 is […]
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Optimizing Lead Generation with AI: Lucy Murphy on Why Entrepreneurs Must Act Now

For entrepreneurs, lead generation has always been one of the engines that drive business growth. But in today’s fast-moving digital environment, efficiency is no longer optional; it’s survival. Artificial intelligence and automation are no longer experimental add-ons for corporations; they are practical tools that business owners and entrepreneurs must leverage to optimize their lead generation […]
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Revive: How Naked Revival Is Building a Brand Through Raw Documentary Storytelling

Naked Revival, led by founder Joel Primus, is betting on documentary-grade storytelling as its primary growth channel. A short film, Prelude, now on YouTube, tees up Revive, a 13-episode series slated for 2026. Alongside new leadership in filmmaker Adam Besse and marketer-producer Geoff Plewes, the company is designing a content-to-commerce model where transparency is not […]
Marketing

Inside George Nellist’s Playbook: Building Digital PR Strategies That Stick

In today's digital world, how PR is done has undergone significant changes. George Nellist, Chief Revenue Officer of Ascend Agency and a seasoned professional in the field, has a secret sauce that demonstrates how going digital first and doing it right always outperforms traditional PR. He's not just playing catch-up; he's leading the way and helping brands and artists stand out online in a crowded environment.
Marketing

Harmonizing Digital Marketing Excellence Through Creativity, Transparency, and Precision

Creativity, strategic insight, and digital proficiency form the foundation of VIMAR, a client-centric digital marketing agency that champions bespoke brand growth. Established in Ireland, VIMAR began with a simple yet powerful mission: to help brands present their most compelling and authentic selves online. Built on a synergistic collaboration and technical mastery, the agency has been […]
Marketing

LeyesX: How CEO Kevin Leyes is Merging AI, Cybersecurity, and PR Strategy for Global Impact

At 25, Argentinian founder Kevin Leyes is building a very specific kind of modern company: one that treats reputation as a security surface, content as an asset class, and AI as core infrastructure rather than a novelty. Through LeyesX, his Miami-based holding, and its flagship agency Leyes Media, Leyes is fusing machine intelligence, brand-safety tooling, […]
Marketing

Beyond the Send Button

A one-day summit of bold ideas, brand-first strategies, and the future of the inbox - all live from the heart of London.
Business News

Trendspotting, the British Way

Few could have predicted that the election of Pope Leo XIV would spark one of the most unexpected viral content waves of the year.