Social Media

Social Media

Taste, Discipline, and the Art of Saying No: One Strategist’s Approach to Scaling Without Losing Identity

In 2021, Advika Aggarwal oversaw a familiar direct-to-consumer strategy at Paravel. Ahead of the holiday season, her team sent product to roughly 200 influencers, following a well-worn DTC playbook: broad distribution to brand-adjacent lifestyle creators, seasonal content, and the expectation of increased traffic. The results were underwhelming. The content lacked distinction. Engagement was shallow. Revenue […]
Business News

Safe by Design

Inside the UK start-up rethinking social media for kids - and why it couldn't come at a more urgent time.
By Patricia Cullen
Business News

Flabbergasted by Success: Faye Williams Talks Growth and Future at The Business Show

Faye Williams, founder of Flabbergast, reflects on her entrepreneurial journey, from the launch of her company to its current success. She outlines the mission behind the creative marketing agency, and how its innovative approach distinguishes it in the market. Faye also shares the valuable lessons she's learned along the way and discusses the advantages of attending The Business Show, including networking, learning, and growth opportunities. Looking ahead, the entrepreneur outlines her vision for Flabbergast's future, focusing on adapting to industry changes and leveraging emerging technologies like AI to stay competitive.
By Entrepreneur UK Staff