Yvonne Ottley

Yvonne Ottley and her 12-year-old daughter Alyssa co-founded Frobelles, the UK's first afro hair-themed dress-up game, in 2018. By 2024, the brand has grown rapidly, with over 100,000 active users and a dedicated fan club. Frobelles has collaborated with tech giants Apple and Google Play, and was featured in the Startups 100 list for 2024. It expanded into the US market, secured licensing deals for both the UK and the US, and was nominated in the Startups DEI and Young Entrepreneur Award categories. Alyssa also won the Young Entrepreneur award at the FSB Awards, sponsored by NatWest.